The Company

Alex Mitchell
CEO

Alex is an experienced commercial leader, most recently at Abcam, where she led strategy and customer insight for three years.

After seeing biologists held back from their best work by the software they use, she founded Sundog to bring the best of the modern web to cutting-edge scientific research.

She brings decades of product and marketing experience from technology-led businesses, including startups like Privitar and moo.com and established companies like Getty Images.

Tom Armitage
CTO

Tom brings multiple decades of building internet products to Sundog. He’s an experienced developer and designer, with a strong focus on zero-to-one product invention.

As well as consulting with firms like Google Deepmind, The Guardian, The BBC, Lunar Energy, and more, he’s also experienced with early-stage startups, notably taking CaptionHub from concept to market. He’s spoken on design and technology at conferences around the world.